College Yiddish by Uriel Weinreich
Before the 1946 publication of Uriel Weinriech's landmark textbook, "college Yiddish" was a term scarcely heard. Now, the college campus is where many young students first encounter the Yiddish language.
Uriel Weinreich's College Yiddish, first published by YIVO in 1949, is still a standard textbook for first-year Yiddish courses.
See more about Uriel Weinreich at http://www.yiddishbookcenter.org/college-yiddish